Every tool in. The right launch out.
Automate GTM.
Engineering ships faster every week. Release comms still don’t. Across tiers each release and routes the right channels — live.
Wired into the stack you already run
The gap
Most releases get shipped.
Almost none get launched.
Eng moves fast. The announcement job falls between product managers, product marketing, and customer success. Only the flagships get hours. Everything else lands quiet, so shipped work never turns into adoption or expansion.
Without capacity
Flagships get a campaign. Mid-tier work gets a Slack thread or nothing. Users never hear about it. Support keeps answering the same ticket.
With Across
Across listens over MCP, tiers each ship, and fills the right channels with ready-to-approve drafts. Every release gets the attention it earned, and coverage stops depending on one person's spare hours.
How it works
Listen. Approve. Launch.
One loop for whoever owns the ship: the PM close to the release, the PMM or CS close to the customer. No rewriting announcements from scratch.
Listen to the stack
Across picks up ships from Linear, Notion, Jira, GitHub, and your analytics tools over MCP — no manual intake for every release.
Tier and draft
Each ship lands as TIER 1, 2, or 3 with per-channel copy ready. You review and override — nothing sends without approval.
Launch and watch
One click routes the right volume to the right channels. See who used it — and which accounts look ready to expand.
FAQ
Quick answers
Stop letting good releases die quiet.
Across listens to the stack. You approve the launch.